Delicatesse Fruit Juice

Bottoms up.

For this project, we were asked to create a logo and packaging for a brand called Delicatesse. They were aiming to sell their product to on the go millennials, and needed a serious brand revamp.

My first ideas were a little too... basic.

I know. It's literally something you'd find on Pinterest. Had to start somewhere though- and I really liked the geometric fruit logo. It was just the beginning!

I decided to make it much less... round.

And following suit with the logo, I decided to do the same for the label design. Here's my first mockup.

And after a little shaping... Here's the finished label! I based the Orange and Blueberry of the same label as well. Feel free to check out the mockups of the final products below!